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A traffic bot refers to a software designed to simulate human-like interactions on websites by generating automated traffic. These bots are capable of mimicking the behavior of real users, such as clicking on links, visiting web pages, and engaging with content.
Legitimate uses of traffic bots include website testing, load testing, and analytics monitoring, where developers and digital marketers use them to evaluate a website's performance under different conditions. The term “traffic bot” is often associated with practices when bots are used to manipulate website metrics, such as artificially boosting page views, click-through rates, or engagement statistics.
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